Showing posts with label android. Show all posts
Showing posts with label android. Show all posts

Wednesday, 26 November 2014

Researchers hope achieve Internet speeds of up to 10Gbps using 5G networks


http://static.digit.in/default/artImg198x166_17341.jpg?v=1 
Researchers are investigating how software-defined cellular networking might be used to give smartphone users the next generation of  ultra fast broadband – 5G.
Currently, the fourth generation of mobile phone connection technology, 4G, in as far as it has been adopted provides broadband-type connectivity for enabled devices such as smartphones, tablet computers, laptops and other gadgets through two standards: the Mobile WiMAX standard and the first-release Long Term Evolution (LTE) standard.
Peak speeds were set in the standards at 100 megabits per second (Mbit/s) for mobile users and ten times that for static, domestic 5G users, 1 gigabit per second. 100 Mbits/s is three times faster than the earlier 3G system but users commonly do not see data transfer at such high rates, downloads are usually at best 10 Mbits/s. As yet, there is no single standard for 5G although various systems are being touted based on rebuilding the cellular networks to be super-efficient and exploiting different frequencies with their capacity for greater data rates.
The hope is to be able to achieve download speeds of perhaps 10 Gbits/s, researchers said. In practice, this means that a high-definition movie can be downloaded in less than half an hour. The research is being undertaken by Ming Lei of Samsung Research and Development Institute China, Lei Jiang of NEC Laboratories, Beijing with colleagues at the University of Electronic Science and Technology of China in Chengdu, Beijing Jiaotong University and the University of Kurdistan.
They have assessed the latest developments aimed at 5G systems and have proposed their own novel end-to-end (E2E) software-defined cellular network (SDCN) architecture which
they say offers flexibility, scalability, agility and efficiency.
Moreover, it will be sustainable for providers as well as profitable, researchers said. They are currently building a demonstration system that will allow them to utilise several promising technologies in their architecture for 5G including cloud computing, network virtualisation, network functions virtualisation and dynamic service chaining.
The approach, they suggest, could overcome bandwidth shortage problems, improve quality of service so avoiding delays and data loss, as well as reducing the vast number of error-prone network nodes needed for such a system. The research was published in the International Journal of Communication Networks and Distributed Systems.
With inputs from PTI
http://images.techtimes.com/data/images/full/9486/high-speed-internet.jpg?w=600 
 

Xiaomi Redmi Note registrations begin today: Here is all you need to know


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Xiaomi has been wooing audiences with its ‘value for money’ products and unique flash sales in which devices fly off the shelves in seconds. After the popular Mi 3 and best selling Redmi 1s, the company is now gearing up to launch the Xiaomi Redmi Note in India which will be available to users soon.

It was Hugo Barra who spilled the beans about Note coming to India soon, and later Xiaomi India head, hat the device will come to India in December. Without wasting much time, the company quickly came up with a contest on Facebook, further hinting that the Redmi Note is on the way.

The Redmi Note has finally launched in India and will be available in two variants: 3G dual-SIM, priced at Rs 8999, and a 4G variant priced at Rs 9,999. In an exclusive tie-up with Airtel, the 4G variant will sell in select Airtel retail stores.

Flipkart has confirmed that registrations for the Redmi Note will open today at 6pm and the phone will be launched on December 2 as expected.
redmi note
Before you part with your cash, here’s all you need to know about the latest Xiaomi phablet.
Design and Display
With the Redmi Note, Xiaomi plans to bring large screen experience on a budget for audiences. The sub-Rs 10,000 device sports a large 5.5-inch HD display with 720 x 1280 pixels of resolution, and a pixel density that goes all the way up to 267 ppi.
Weighing 199 grams, it is slightly heavier than other popular devices that come with a 5.5-inch display. The plastic -built device measures 154 x 78.7 x 9.5 mm. It comes with a removable cover that can be swapped with other designs, but we wonder if these covers will be made available in India.
xiaomi_redmi_note
Redmi Note teased on Facebook

OS

The Redmi Note runs company’s proprietary MIUI, based on the rather older Android 4.2.2 Jelly Bean. It comes with drawerless home screens similar to iOS. You will also find several themes and the Lite mode that makes it super-easy for people with visual impairments or even for the tech challenged users. The company has also released the new MIUI 6 that is based on Android KitKat, but heavily inspired by iOS 7. There is no word on whether the Redmi Note will be getting the upgrade.

Processor

The Redmi Note is powered by a ‘true’ octa-core Mediatek processor clocked at 1.6GHz and coupled with 2GB RAM. The MediaTek MT6592 uses all eight cores at the same time.

Camera

This budget Note offers a 13MP rear snapper with LED flash and auto focus. It also supports 1080p recording at 30fps. For selfies and video conferencing, one will also find a 5MP front-facing camera. It comes with camera features like geo-tagging, touch focus, face/smile detection and HDR.
redmi_note
Coming soon!

Connectivity

The Redmi Note provides all the necessary connectivity options, including 3G, Wi-Fi 802.11 b/g/n, Wi-Fi Direct, Bluetooth 4.0, A-GPS and GLONASS. The smartphone will be available in a 3G dual-SIM variant along with a 4G variant.

Miscellaneous specs

The Redmi Note comes with 8GB onboard storage that is expandable up to 32GB via a microSD card slot. There is support for sensors like accelerometer, gyro, proximity and compass.
More photos- 
http://www.teknistore.com/img/p/1/2/7/9/1279-thickbox_default.jpg 
http://offoindia.com/wp-content/uploads/2014/08/xiaomi-mi4-specifications.png 
http://global.mifile.cn/webfile/globalimg/sg/2014/goods/minote/r_77.png?140625

Sunday, 23 November 2014

10 Things Android Lollipop can do but Android KitKat cannot

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Android kit kat vs lollipop
We might have not been this excited as children to have a candy lollipop as much as we are to have the latest Android 5.0 Lollipop update installed on to our devices.
The time finally arrived when our Android OS would get a quick makeover and offer us with either some simple; or extravagant changes. But are these changes going to make our lives easier? Is Lollipop far advanced than KitKat? We check out some of the prominent changes that have been brought about in the latest update.
1. Inbuilt Flashlight
It would always be puzzling as to why Google did not pin a flashlight in our notifications panel just like iOS has in its control center. Lollipop brings out that change. Without installing any third-party apps, users can simply use the flashlight by pulling down the notification panel. Make sure your smartphone has an LED flash.
2. Battery changes
Battery seems to be given priority in Android Lollipop. No longer do users have to lay bets on how long their battery would last for. The new OS has two new and much needed features which were not available on KitKat. It shows you how long it would take to charge your phone and a small  showcasing how much time is left before the battery runs out. After you have plugged in your phone for charge, your home screen will show you the time until full charge.
3. Guest user
We all have people around us who lay their hands on our phones. Thankfully, Android Lollipop helps us with this issue. Just like different Users in Windows, Lollipop gives you the liberty to add guest users or even create a profile for a friend/relative. This way, you can limit the amount of information that others can view. You can add a guest by simply going to Settings – Users – Add Guest.
4. Flappy Bird easter egg
If Flappy Bird wasn’t frustrating, Lollipop offers you a modified version of the game. Instead, here you have an Easter egg to unlock. Users can go to Settings – About phone and click several times and you will get the android robot in place of the bird.
 5. Notification panel
Needless to say, the notification panel has been made too simple for the user. It’s simplicity in design is the plus point. Unlike KitKat, the most useful feature added here is the ability to view your detailed notifications on your lock screen. Though this might be a problem around work spaces if you leave your phone unattended, anyone can have a look at your notifications even though your phone is locked. It can be disabled by going to Settings – Sound and Notification – When device is Locked – Don’t show notifications at all.
More images-----
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Android kit kat 4.4
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Android lollipop 5.0
6. Trusted Places
Trusted Places is a smart feature which has been added in to Lollipop. Though most of our phones have passwords, it would be a task to disable it when we enter familiar premises such as our car or home. Trusted Places is a feature where a user can declare certain locations as safe and they wouldn’t need to unlock their phones once they enter those spaces. You can set the location by heading to Settings – Security – Smart Lock.
7. Soft key redesign
Soft key buttons receive a change in this update and it is a rather, a surprising change. The icons are smaller and look compact. A very simple yet pleasant design.
8. Multitasking 
Multitasking has completely changed in Android Lollipop. The feature allows you to scroll through your notifications in a simpler manner. It is easier and allows you to see more details even before you enter the app.
9. Prioritize apps
It can be super annoying if your phone is filled with umpteen apps and throughout the day, you are bombarded with notifications. Lollipop gives you the liberty to prioritize your apps so that you can receive notifications from the ones you want. It works out perfectly during sleep hours as you can only receive notifications from important apps and not games or check-in notifications.
10. Quick access to Chromecast   
No need to install any third-party apps once you have the updated your phone to Lollipop. There is an official app now from Google to solve our problems. For the people who love to stream media from dongles, it is as simple as going to the notification panel and taping on Cast Screen.
http://forums.androidcentral.com/attachments/general-news-discussion/121987d1402061536t-kitkat-nearly-14-chart.png
Graph of android users
http://www.blogcdn.com/www.coolage.in/media/2013/10/innovationm-android-release-history.png
Android version's

Transformers: Revenge of the Fallen - Repack 2.3 GB - Full PC Game Free Download


http://torrent-igry.org/_ld/4/433.png
Transformers: Revenge of the Fallen (or simply Transformers 2) is a 2009 American science fiction action film directed by Michael Bay and executive produced by Steven Spielberg. It is a sequel to 2007's Transformers and the second installment in the live-action Transformers series taking place two years after Transformers. The plot revolves around Sam Witwicky (Shia LaBeouf), who is caught in the war between two factions of alien robots, the Autobots and the Decepticons.
Screenshots......
http://wiimedia.ign.com/wii/image/article/799/799700/transformers-the-game-20070626050308510.jpg 

http://screenshots.en.sftcdn.net/en/scrn/64000/64387/transformers-the-game-18.jpg 


http://static.giantbomb.com/uploads/original/0/5765/211973-transformers_game_1.jpg

Developer: Beenox Studios.
Publisher: Activision.

Features Of This Compressed Game:
Repack Full Game To 2.3 GB.
Easy To Install and Play With Guide.
No Game Crash Issue.
Full Install Feature Available.
Full Version With Pre Activated.
100% Checked and Secure (Tested By ATH Team)
Minimum System Requirements:
CPU: Intel Core 2 Duo E6400 2.13GHz or AMD Athlon 64 X2 Dual Core 4800+
RAM: 1 GB RAM
VGA: Nvidia Geforce 7600 GT 256MB or ATI Radeon X1600 Series
DX: DirectX 9.0c
OS: Windows XP (with Service Pack 3) or Windows Vista
HDD: 5 GB or More Free Space


Download Transformers Full Game Direct Link Or Torrent From Bellow:
Download Direct   Download Torrent
 
How To Install This Game:
 1. First Open - "setup.exe" Setup File.
 2. Now Select Which Location You Want To Save This Game ...... Default Is Your Program Files
 3. Wait Few Minutes (10-20 Min)
 4. All Process Will Complete Automatically.
 5. After All Done You Can See a Shortcut On Desktop. (Play Transformers Revenge of the Fallen)
 6. Now Click and Open The Game From Shortcut.
 7. Play And Enjoy ......... :)

***This is a Full Version Game. No cut scene, no audio cut from this game.
 

Mobile Number Locations Pro - Android Paid Application Free Download






https://lh3.ggpht.com/Xkuo6cr4BVjSRIzJI9Kyqp3houybiKlBUh5W_ecfnXizauFU5wCLSJCZIvvkRg7l8A=h900

Mobile Number Locations Pro - Full Android Application Free Download | 3.49 MB
 
Mobile Number Locations Pro enables you to know location of Incoming Calls, Mobile Contacts, Mobile Numbers & any Phone Numbers. Browse your Mobile Phone Contacts sorted by locations (at Country/State/City level). Block Calls and SMS from unwanted mobile phone numbers & Callers. It will also show Telephone Operator of the mobile or landline phone number initially assigned to. For all incoming calls, it also tells time of last communication with that mobile or landline phone number.
https://lh4.ggpht.com/5je1iwDGlhlrp5oYrRrg94Ot_fHw3yR63r578lL6CxnF7iXuvW87j83U0cZ0sRGXK_8=w170https://lh4.ggpht.com/Ok18W0HxJLC2Z-CW3_w3AY2rq1-6uUWd7bjIV8jh2VT_vQRfPKVKOXV7hhA7_QP_FZQR=w300 
Developer: MobiSparks. 
 
Following countries are supported: USA, Canada, India, United Kingdom(UK), China. 
 
Features Of This Application:
★ Displays Location(Country/State/City) of Incoming and Outgoing Phone Calls automatically on Call Screen Display.
★ Position to show Call Details Screen can be changed by dragging the Screen displayed on Call Screen while making/receiving Calls.
★ Browse PhoneBook Contacts sorted by Location (at Country/State/City level).
★ Displays time of last Communication with that phone number.
★ Notification about geographic location(at Country/State/City level) of Incoming Calls.
★ User friendly and robust User Interface for app navigation.
★ Trace/Search any phone number for its location.
★ View Recent Call Log/PhoneBook Contacts with geographic location(at Country/State/City level)
★ View Operator details for all Phone numbers.
★ Call block phone numbers as required. 
 
https://lh5.ggpht.com/mBhXBVihoCmxWzll01eBC7uN0FixPX9wQRHPYMo_TvgnSnmZiBmMe4my_3ou6C3TZGB0=h900 
Note: It will tell the Country/State/City of the phone number initially assigned/registered to and not the current location of the caller (i.e. actual physical location or GPS location or actual city while in roaming). For India, it will show at state level for mobile numbers and at city/district/state level for landline numbers.
What's New:
Kindly mail us at phone2location@gmail.com for any issues.
Recent Changes:
Awesome User Interface
Support for multiple themes
Updated database for India
Added District info for India
Performance Improvements
Several Bug Fixes

Download Mobile Number Locations Pro For Android Free From Bellow:
 
Additional information:
Updated: September 12, 2014
App Type: Tools
Size: 3.49M
Installs: 1,000 - 5,000
Version: 5.1
Requires Android: 2.3.3 and up
Official Google Play Page

Use Case:
1.Trace location(city or state) of unknown phone numbers.
2.Browse your mobile contacts sorted by city or state.
3.Trace location(city and state) of any mobile and landline telephone numbers......
 

Lockdown Pro Premium - Android Paid Application Free Download

http://3.bp.blogspot.com/9-YzC8Jvcd6S3wth_yDAtlohOFpiJDS-H10v52JP_5R-LJnKXqLjVQXNBi-PVkI_80E=h900


Lockdown Pro Premium 2.0.5 - Full Android Application Free Download | 5.9 MB
 
★ Lockdown Pro is the BEST applock, supporting more than 30 languages. ★ Lockdown Pro can lock any app, such as SMS, Gmail, Facebook, Whatsapp, SnapChat, Instagram, Viber, Line, Evernote, lock install/uninstall etc. ★ Lockdown Pro can hide pictures, videos (support .gif image).

Developer: AppPlus.Mobi.
Features Of This Application:
Lockdown Pro is the BEST app lock and privacy protect tool, it can lock any app, such as SMS, Gmail, Facebook, Whatsapp, SnapChat, Instagram, Viber, Line, Evernote, etc and special apps including Lock install/uninstall apps, Lock incoming calls, etc.
One-tap to lock Apps.
Taking pictures after wrong password.
Auto send email with some info and pictures of the person who wants to access your phone.
Auto lock & unlock when you get in/out your setting locations.
Auto lock & unlock when connect/disconnect with wifi.
Active lock apps with a SMS
Three password modes: Pattern Lock, Classic Lock & Calculator Lock and More.

What's New:
Support hiding images (GIF included) and videos.
Re-new user interface by material design.
Added ripple effect same as Android L.
Re-new and added more themes with ripper effect.
New feature trusted devices, support lock/unlock by smart watch.
Added instruction video reset password and turn on fake cover.
Ask for permission:
+ GET_ACCOUNTS: restore premium version when you receive app as gift
+ BLUETOOTH: use for feature trusted devices.
 

Download Mobile Number Locations Pro For Android Free From Bellow:
 
Additional information:
Updated: November 18, 2014
App Type: Tools
Size: 5.9M
Installs: 500,000 - 1,000,000
Version: 2.0.5
Requires Android: 2.3 and up
Official Google Play Page
 

X-plore File Manager Premium - Android Paid Application Free Download


https://www.mojandroid.sk/wp-content/uploads/2013/01/X-plore-File-Manager.jpeg

X-plore File Manager v3.64.00 Premium - Full Android Application Free Download | 2 MB
 
X-plore allows you to see inside of your Android device. And also outside. This is a dual-pane explorer, there are two folders shown at same time, and common operation such as copying files are done from one pane to another. And X-plore shows folder hierarchy in a tree view for clear orientation and fast switching to other location. You may explore internals of the device, and if you're power user and have your device rooted, you can make changes to system data - backup files, remove unwanted applications, etc.

 Developer: AppPlus.Mobi.

Features Of This Application: ● Dual-pane tree view


● Root, FTP, SMB, Sqlite, Picasa, Zip, Rar, 7zip explorer


● Disk Map - see which files consume most space on your disk - http://bit.ly/xp-dmap


● Cloud storage access: Google Drive™, Dropbox, Box.net, Mega.co.nz ***, OneDrive, Webdav, Yandex.disk, MediaFire, SugarSync, Dump Truck, Copy.com


● SSH File Transfer (SFTP) and SSH Shell - http://bit.ly/xp-ssh ***


● Application manager


● WiFi file sharing *** - http://bit.ly/xp-wifi


● Manage files from a PC web browser *** - http://bit.ly/xp-web


● Favorite folders


● Built-in viewers for images, video, audio, text


● Hex viewer


● Fast Image viewer with zoom and slide to previous/next images


● Thumbnails for images and video as well as for various file types (depending on associated application)


● Multi-selection - always available, yet not disturbing
● View APK files as ZIP


● Share - send files by Bluetooth, email, or whatever the device supports, from any location


● Configurable buttons and key shortcuts


● Seamless work with Zip (as if it was normal folder)

What's New:
Supporting Samsung Multi-window
Improved speed of thumbnail creation from network locations
Other small fixes.

Download X-plore File Manager For Android Free From Bellow:

                                                Download non

Additional information:
Updated: November 12, 2014
App Type: Tools
Size: 2M
Installs: 1,000,000 - 5,000,000
Version: 3.64.00
Requires Android: 2.3 and up
Official Google Play Page

 

Xiaomi Redmi Note phablet coming at Rs 9,999: All you need to know

Xiaomi Redmi Note’s rear camera is all of 13MP, while the 5MP front facing camera should keep the sefie-holics happy.






Xiaomi is expected to start selling of Redmi Note, priced at Rs 9,999, in India in a couple of week's time.                         


The madness that we Indians love to import from China is set to find its crescendo once again, most probably for a few Tuesday starting December. The Redmi Note, the latest opportunity Xiaomi, is giving us Indians to queue up virually on our favourite e-commerce site, is expected to start selling in a couple of week’s time. The Indian site of the smartphone startup, that calls itself an e-commerce company, has already listed the phone at an unreasonably low price of Rs 9,999.
http://www.tradingshenzhen.net/wp-content/uploads/2014/05/salepic_redmi_note.png
Before all you decide that this is next phone you guys want to buy though you would have to subject yourself to the ignominy of having to enter a virtual line, something we Indians would never do in public, we thought you should read up what this phone gives you for Rs 9,999.
http://www.gadgetpilipinas.net/wp-content/uploads/2014/06/Mi-3-colors-3.png

The Redmi Note is a phablet, as suggested by the name. But unlike the Samsung Galaxy Note this one does not give you a stylus. But then that would have been too much to ask for at this price point. RedmiNote The phone is powered by an octa-core MTK 6592 1.7GHz processor from MediaTek. It has a 5.5-inch HD IPS display that will draw power from a 3,100 mAh lithium-polymer battery. The rear camera is all of 13MP, while the 5MP front facing camera should keep the sefie-holics happy. Overall, not a bad deal at Rs 9,999. Not a bad deal at all.

But then that is what Xiaomi is selling, the compelling value for money proposition. There is no other company that will give you an octa-core processor or a 13MP camera for under Rs 10,000. That should be a good reasons to test you faster finger first for a few Tuesdays before the new year.

Apple iPad Air 2, iPad mini 3 available for pre-order online starting at Rs 35,900, Rs 28,900 respectively


http://cdn4.pcadvisor.co.uk/cmsdata/reviews/3584033/iPad_Air_2_and_iPad_mini_3.jpg

Apple’s highly anticipated iPads – iPad Air 2 and iPad mini 3 – were launched in October. The Cupertino Company didn’t ignore the Indian market and was quick enough to reveal what the prices would be for the devices in India. The all new iPad Air 2 and iPad mini 3 are now available for pre-order on online stores like Flipkart and Infibeam.
The iPad Air 2 as well as iPad mini 3 can be picked in space grey, white and gold options. The e-retailers promise to ship both devices by the end of the month.
ipadair_2
iPad Air 2 now available for pre-order
As revealed earlier the iPad Air 2 16GB Wi-Fi model is available for Rs 35,900. The 64Gb and 128GB iPad Air 2 with Wi-Fi models are priced at Rs 42,900 and Rs 49,900, respectively. The 16GB iPad Air 2 (Wi-Fi and Cellular) will be priced at Rs 45,900 , 64GB model at Rs 52,900 and 128GB at Rs 59,900.
The Wi-Fi models of the iPad mini 3 are priced at Rs 28,900 for the 16GB model, Rs 35,900 for the 64GB model and Rs 42,900 for the 128GB model. The 16GB, 64GB and 128GB iPad mini 3 (Wi-Fi + Cellular) models will be priced at Rs 38,900, Rs 45,900 and Rs 52,900, respectively.
ipad_mini3
ipad mini 3 now available for pre-order
While we expected the device to go on sale around Diwali along with the iPhone 6, given Apple’s track record in India it still isn’t too late considering the devices were launched just a month and half ago.
The Apple iPad Air 2 measures just 6.1mm thin and weighs just 435g. It is easily the world’s thinnest tablet, almost 18 per cent thinner than the original iPad Air. The major update is the presence of the TouchID fingerprint scanner on the power button in the iPad Air 2.
It comes in the golden coloured back as well as space-gray and silver backs. The other major addition is the presence of an 8MP iSight camera, which brings in all the goodies such as time-lapse mode, live HDR, 120fps slo-mo mode, burst mode, panorama and so on. There is an improved 1.2MP front facing camera as well.
The Apple iPad mini 3 is a generational upgrade over the iPad mini with Retina Display. The major update with the mini 3 is also the addition of the TouchID which improves security. The iPad mini 3 is powered by the Apple A7 SoC and just like the iPad Air 2, will run on iOS 8.1. It also gets the 5MP iSight camera like the iPad mini 2. Most of the other aspects of the iPad mini 3 have been carried forward from its previous iteration – the iPad mini 2.
http://www.techhypermart.com/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/i/p/ipad-air-model-cellular-b_1_1.png 
http://www.highsnobiety.com/wp-content/blogs.dir/12/files/2014/11/apple-ipad-air-2-gold-plated-02.jpg 
http://g-ecx.images-amazon.com/images/G/01/aplusautomation/vendorimages/486b6361-5fe5-4133-97d0-e836be4ec0e2._V320774642_.jpg 
 

Saturday, 22 November 2014

Internet users in India to cross 300 million by next month


The number of internet users in India would reach 302 million by December 2014, registering a year-on-year growth of 32 percent over last year, a study said in New Delhi on Wednesday.

The report, ‘Internet in India 2014′, is jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International.

The internet in India took more than a decade to move from 10 million to 100 million and three years from 100 to 200 million. However, it took only a year to move from 200 to 300 million users, it said.

According to the report, the number of internet users in urban India has grown by 29 percent from October 2013 to reach 177 million in October 2014. It is expected to reach 190 million by December 2014 and 216 million by June 2015.

Compared to last year in rural India, internet users have increased significantly by 39 percent to reach 101 million in October 2014. It is expected to reach 112 million by December 2014 and 138 million by June 2015.

“In October 2014, there were 278 million internet users in India. Currently, India has the third largest internet users’ base in the world but it is estimated that by December 2014, India will overtake the US as the second largest Internet users’ base in the world,” the study said.

China currently leads with more than 600 million internet users while the US currently has an estimated 279 million internet users.

The report also stated that in urban India, for nearly 93 percent of the respondents, the primary use of internet is for search, followed by online communication and social networking.


However, in rural India, entertainment is the primary reason for internet usage, followed by communication and social networking.

Firefox dumps Google for search, signs on with Yahoo

Google's 10-year run as Firefox's default search engine in the US is over. Yahoo wants more search traffic, and a deal with Mozilla will bring it.



In a major departure for both Mozilla and Yahoo, Firefox's default search engine is switching from Google to Yahoo in the United States.
"I'm thrilled to announce that we've entered into a five-year partnership with Mozilla to make Yahoo the default search experience on Firefox across mobile and desktop," Yahoo Chief Executive Marissa Mayer said in a blog post Wednesday. "This is the most significant partnership for Yahoo in five years."
The change will come to Firefox users in the US in December, and later Yahoo will bring that new "clean, modern and immersive search experience" to all Yahoo search users. In another part of the deal, Yahoo will support the Do Not Track technology for Firefox users, meaning that it will respect users' preferences not to be tracked for advertising purposes.
With millions of users who perform about 100 billion searches a year, Firefox is a major source of the search traffic that's Google's bread and butter. Some of those searches produce search ads, and Mozilla has been funded primarily from a portion of that revenue that Google shares. In 2012, the most recent year for which figures are available, that search revenue brought in the lion's share of Mozilla's $311 million in revenue.
Google now has Chrome, though, and it doesn't have to share search-ad revenue from that browser with anybody but itself. Yahoo, meanwhile, has ambitions to reclaim its former prominence in Web search.
Yahoo showed a preview of a revamped search interface that Firefox users in the US will start seeing in December.
Yahoo showed a preview of a revamped search interface that Firefox users in the US will start seeing in December.
"At Yahoo, we believe deeply in search -- it's an area of investment and opportunity for us. It's also a key growth area for us," Mayer said. "This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways to innovate in search, communications and digital content."

More flexibility in Firefox innovation

Mozilla wanted to move away from a global search contract to one that offered more regional flexibility, but the Yahoo deal also was motivated by Mozilla's desire to improve the search experience for Firefox users, said Mozilla Chairwoman Mitchell Baker. "They're open to innovations," she said.
That includes work on how Firefox's "awesomebar" -- its combined address and search box -- retrieves data both from people's own content and from what's available online. "Search of external providers and search of our own stuff is closely related," Baker said. "There are lot of potential improvements there."
Negotiating with Yahoo was simpler than with Google, Baker said. Google competes directly to try to lure users to its own Chrome browser.
"When you have a partnership that has competitive aspect to it, it does require a lot of time and attention and focus," Baker said.
Mozilla was in a good bargaining position: search engines have been placing a higher value on its search traffic, Baker said.
"Both arrangements we were looking at had very good economics," Baker said. "We're utterly confident in our stability and viability going forward."

More search volume

Search volume is important to search engines. The more that people search, the more opportunities advertisers have to show ads, including ads associated with search terms that might not otherwise be common enough.
Terms of the deal weren't announced. Firefox users will continue to be able to change their default search engine.
Still, Jan Dawson, chief analyst at Jackdaw Research, thinks many Firefox users will not bother to change the default settings. "Google should be concerned," said Dawson. "This could mean a significant switch in market share away from Google toward Yahoo."
Google didn't immediately respond to a request for comment.
Firefox was an early leader in building a search box directly into the browser, but after a decade sending traffic to Google, Mozilla concluded it was time for a change.
"Google has been the Firefox global search default since 2004. Our agreement came up for renewal this year, and we took this as an opportunity to review our competitive strategy and explore our options," the organization said.
Mozilla has toyed with search-engine changes before, for example with a dalliance with Yandex in Russia, by setting Baidu as the default search engine in China and by making Bing, from erstwhile rival Microsoft, another option.

Yandex back for search in Russia

The new deal with Yahoo is only one change in which Mozilla will become more locally flexible, the nonprofit organization said. Mozilla is keeping Baidu in China and switching back to Yandex in Russia. Mozilla isn't actively looking at other search changes right now, Baker said.
The Yahoo-Mozilla deal is an alliance of underdogs. Mozilla's share of browser usage has been slipping in recent months, and Yahoo is third place with 10 percent of US searches in October, according to ComScore. For Yahoo, that was still enough for quarterly search revenue of $450 million, after payments to the affiliates that helped drive some of that search traffic. That was a 6 percent year-over-year increase, Yahoo said.
Yahoo sold off its search business to Microsoft five years ago, and Microsoft powers Yahoo search results. However, Yahoo keeps some of the revenue -- indeed, all of it for mobile searches. Yahoo declined to comment on specific revenue share terms of that deal.
"We are coming to the midpoint of the 10-year agreement" with Microsoft, Mayer said after reporting results for Yahoo's fiscal third quarter of 2014. "We may want to contemplate changes on both sides. So Microsoft has some rights at that point, so do we. We're working through this with Microsoft."
Mozilla has been working with Yahoo for months on the partnership, and relations with Yahoo's new CEO has been good, Baker said.
"Marissa has a very strong product focus, which is wonderful," Baker said. "Really having an executive who understands the product experience, who's really engaged in it, has been a real high point. We've been happy that Yahoo has gotten done the things that said they would get done with us."